Rubicon: Innovation, and Connectivity.

Wednesday, June 05, 2024 by Simon Mizzi, & Erika Sammut

Melita-Businesssocialsb2bextra_1200x628 Rubicon

In the fast-paced world of retail, Erica Sammut, a retail consultant, and Simon Mizzi, a franchise owner with the Calzedonia Group Brands in Malta, showcase the constant changes in the industry. Together, they’ve been on an exhilarating journey in the retail sector. Over the past eight years, they’ve spearheaded the opening of ten shops across three iconic brands: Calzedonia, Intimissimi, and Tezenis.

Built On Strong Foundations

“Our journey began with a vision to provide niche products at a fair price while prioritising customer service. Today, as we pause to reflect on our achievements, our focus has shifted towards nurturing our team and embracing sustainability. By focusing on product traceability and lean stock management practices, we’re reducing waste and ensuring our business’s longevity. Our commitment to quality, affordability, and sustainability remains unwavering as we navigate the ever-changing retail landscape,” explains Erica.

Embracing Innovation

Simon’s roots in retail run deep. With a family legacy spanning decades, he has witnessed the industry’s evolution.

“Technology has played a pivotal role in enhancing our operations and customer experience. From real-time stock monitoring to seamless e-commerce platforms, connectivity has become mission-critical.  Initially, we relied on stock systems confined to our physical shops. However, technological advancements, coupled with our partnership with Melita Business, have revolutionised how we operate. With a reliable network connecting our offices, shops, and even international suppliers, we can seamlessly transmit data and ensure a smooth customer experience.”

Navigating Challenges and Opportunities

As retail entrepreneurs, Erica and Simon understand the importance of agility and adaptability. While geographical limitations may pose challenges, they remain open to new opportunities for growth. With plans to introduce Intimissimi Men to the market, they exemplify the entrepreneurial spirit that drives innovation in the retail sector. They capitalise on emerging trends and consumer preferences by staying connected and leveraging technology.

Throughout our journey, we’ve encountered numerous unprecedented challenges, yet within them, we’ve discovered exceptional opportunities for growth and innovation. Collaborating with Melita Business during the pandemic, for instance, allowed us to overcome its complexities by embracing technology. From facilitating video call sales to remotely monitoring our shops, connectivity emerged as our lifeline during uncertain times.

Prioritising Sustainability

Erica and Simon are proud supporters of the sustainability shift sweeping through the fashion retail sector. “By focusing on sustainability, we’re reducing waste and ensuring a greener future for our business and the planet. Thanks to our collaboration with Melita Business, we can easily integrate sustainability initiatives into our operations, reinforcing our commitment to environmental stewardship.”

Looking Towards the Future

As Erica and Simon reflect on their journey, one thing becomes clear: the future of retail is filled with promise and potential. By promoting strong team dynamics, embracing innovation, and prioritising sustainability, they’re set to handle any challenge. With the support of Melita Business and its reliable internet, they feel confident in their ability to adapt and succeed in retail’s changing world.

Simon Mizzi, & Erika Sammut

Simon Mizzi, & Erika Sammut

Master Franchisor & Retail consultant of Rubicon Group

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