How to Draw Sports Fans to Your Venue

The game season is upon us, and sports fan are always on the hunt for a great venue to wind down, catch up with friends, grab a beer, and watch their favourite sports game. Large televisions are a given for attracting customers to any venue.

However, to snag those loyal customers from your competitors, and bring in new ones, you will need an edge. Here are four ways which can help you become the ultimate sports bar or venue that will keep customers coming back for more and more games.

Free Food

Let’s face it…customers love anything that’s free. Offering free food with drink purchases might just be your selling point, even if you do this on the most popular game nights only. Chicken wings, cheese sticks, crisps, and peanuts are ideal food to snack on while your customers are drinking and watching the game. Offering free food can bring in customers, including new ones (since word travels fast on our islands!), while the profit your make on your drinks can help offset the cost of the free food that you are offering.

Fan Clubs

Offering an added excitement is bound to get customers on board. Set up fan clubs for individual sports teams and offer giveaways to people who sign up to be part of these fan clubs. You can hand out promotional items such as hats and T-shirts on big game nights.

Great Variety is Key

Add plenty of games to broaden your audience. Having a great variety of games and TV channels will surely attract more customers for the buzzing Sports season. Our Melita Business Sports package will include 8 HD premium sports channels that will offer your customers the opportunity to enjoy the biggest live sports events in stunning HD quality. From football to Formula 1, and many more sports, our packages also come with Catch Up features, including pause and rewind.

And, if there are two important games in one night, you will also have the ability to access both games so that your clients can watch them both, at the same time, on one screen.

Sports Trivia Nights

What’s better than a trivia night? Your customers will enjoy the added effort of organising a trivia night on their favourite sports games. Prizes can include sports gear and/or merchandise. You can also entertain your customers by providing games at the venue such as pool tables and darts. This will keep them busy and entertained while the game is on half time!

Happy game night!

For more information on our Melita Business television sports packages, kindly contact us here.